Starting a glamping business can be a great route to diversification on the farm.
Staycations have become ever-popular since Covid-19 as international travel is still unpredictable and a great way to get a slice of the pie yourself is via starting a glamping business.
According to a forecast by Glampitect, 62% of travellers are considering taking a holiday within driving distance in 2021.
- Why you need to own the land your glamping site is on
- Planning permission
- The different types of glamping structures
- Your glamping market
What are the 4 key points you need to consider before starting a glamping business?
- Why you need to own the land you’re using for glamping
There are numerous reasons why it is important that you own the land you’re putting glamping pods on, mainly being because this gives you more control as the land owner.
If you don’t own the land this will also hinder you securing finance and if drawing down funding is an essential part of the business plan, owning the land is a necessary requirement.
2. Planning permission
Getting planning permission can usually feel like one of the biggest hurdels, it is worth seeking professional advice as to what would be required in your scenario.
The biggest issue is the impact on the local environment and landscape which woodland can help to mitigate this issue.
Ensuring minimal disturbance to the land is key.
3. The different types of glamping structures
If you thought glamping pods were just a standard single design, you thought wrong.
There’s a huge range of styles available to choose from, consider price, your location and the style you’re going for.
Some popular styles are:
- Bubble domes
- Bell tents
- Safari Tents
- Glamping pods
- Shepherds Hut
4. Your glamping market
As part of creating a strategic marketing plan it is important to know who your glamping site will be catered to, because who that is will dictate how you market to them.
Who will your site be for?
- Dog friendly
- Eco friendly
If your intention is to have a luxury glamping business, you’ll want to consider installing hot tubs and high-quality furnishings.
However, if you’re opting for a family glamping site you’ll need bigger accommodation and entertainment for children.
Understanding who you are building your glamping market for is the first and most essential step to figuring out how your glamping business will generate income as from there you can build out a marketing plan tailored to that type of guest.
Glamping is very quickly growing and changing to meet high expectations and 2021 will be an interesting year for the industry.
There are more than just the 4 considerations above to consider, so before jumping into the idea, assess the opportunity accordingly to see if it would work alongside your current commitments.
Will you be a part of the growing industry?
If you are starting a glamping business and raising finance is an essential part of the plan, consider getting in touch with us to see how we can help. Call us on 01270 443510 or email us at firstname.lastname@example.org.